I bring clarity to complexity.
And bring out the
best in people.

Our goal was to bring three acquired products into a unified desktop application and SaaS offering. When Outerbounds joined the picture, the leadership team regrouped. I brought back a unified product vision I’d pitched in my first year and adapted those ideas to the new reality.

Make sense of the whole experience.

The acquired product ran on a different technology stack, and we had to adopt its platform. That meant rethinking the information architecture, terminology, and how people found and used their work. I led research, journey mapping, and gap analysis to identify overlaps and differences between the experiences.

With product management, leadership, and engineering, we shaped a phased convergence plan. Design worked through how new and existing features would appear across the offerings, including when to introduce paid capabilities in the free desktop experience. The user’s journey needed to guide those decisions.

Build a foundation people could use.

Two design systems and different backends added friction. I saw an opportunity to rethink our tooling and pitched a move from Kendo to shadcn/ui, with a shared component library and an approach designed to support AI-assisted prototyping.

We connected the design system to our internal Claude environment and documented our custom components, patterns, and implementation rules. People could turn an idea or sketch into a clickable prototype grounded in our product’s actual design foundations.

That changed the conversations. Instead of reviewing static Figma files, we could walk through an experience together, spot gaps, and refine the PRD before the initial development handoff. Engineering had something concrete to work from roughly a week and a half to two weeks sooner.

Across the workflow from idea to concept to development-ready designs, we saw a 30% efficiency improvement, supported by quantitative measurement and qualitative feedback. The shared foundations also made subsequent acquisition planning easier.

Researchers used AI-assisted analysis to distill raw interview data into first-round insights weeks sooner. Leadership and product managers could use those early findings to shape decisions and give design a clearer direction.

Make insight easier to reach.

I also designed and shipped Pulse, an internal tool that turned our research-backed personas and archetypes into agents connected to the research database. Product managers could explore a brief, surface gaps, and ask questions. Designers could use it to flag potential interaction issues before stakeholder review.

The agents were grounded exclusively in our own qualitative and quantitative research, with new findings updating that grounding as they entered the database. We set tight boundaries around what the agents could answer, keeping responses within the available evidence.

We reviewed data logs and ran internal evaluations every month to check accuracy and adherence to those boundaries. Agent responses helped us decide what to investigate; they did not establish how real users would behave. Interviews, surveys, and usability testing continued alongside the tool.

Bring design thinking beyond the product.

As Anaconda’s only leader with a design background, I was often pulled into decisions beyond UX: brand direction, website experiences, marketing materials, lifecycle email, and product-led growth. I partnered with teams across the company, offering guidance and helping connect those touchpoints into a more coherent experience.

Help a strong designer become a strong manager.

I saw natural leadership ability in an experienced principal designer and coached her into her first management role, overseeing the research team. We worked on the shift from doing the work to supporting the people doing it. She earned strong feedback from her team, and we gained another layer of leadership within the department.

Across my tenure, five people moved into expanded roles, and no one on the team left voluntarily. I’m proud of the growth opportunities and sense of belonging we created together.

Keep the team aligned while things change.

I established regular stakeholder updates and a change-management cadence that kept progress, decisions, and emerging issues visible. People knew what had changed and what to do next.